BingX announced a major Web3 brand activation at Carnival in São Paulo. The company said it will sponsor Bloco Forrozin, led by singer Mariana Aydar, as part of one of the city’s biggest street celebrations.
This move shows a clear 2026 trend. Web3 brands are investing more in real world community events, not only online campaigns.
What BingX Announced
1) Bloco Forrozin sponsorship at São Paulo Carnival
BingX said it will sponsor Bloco Forrozin in February, with the group gathering and departing from the Obelisk at Ibirapuera Park in São Paulo.
The release also notes that this bloco is scheduled among major acts in the Carnival program that day.
2) A mobile “hub” with LED panels and on-site experiences
BingX said it will bring an exclusive truck equipped with LED panels to create a visible engagement point along the parade route. It also mentioned interactive experiences, branded giveaways, and visual elements designed to match the event atmosphere.
3) The stated goal: community and long-term relationships
BingX framed the activation as part of a broader strategy to connect with communities and support cultural experiences. The statement also includes a quote from Vivien Lin, Chief Product Officer at BingX, about technology working alongside tradition and real world impact.
Why This Matters for Web3 in 2026
São Paulo Carnival is one of the most high energy cultural events in the world. When a Web3 brand shows up there, it is not only about visibility. It is about trust, relevance, and community.
This type of activation can help Web3 brands achieve three practical outcomes:
- Stronger brand trust through shared public experiences.
- Higher recall through a live moment people record and share.
- Local partnerships with organizers, artists, and community leaders.
For tokenization teams, the takeaway is simple. A token is easier to adopt when people already trust the brand behind it.
Quick Facts About BingX (From the Release)
BingX said it was founded in 2018 and serves over 40 million users worldwide. It also described itself as a top global crypto derivatives exchange and a pioneer of crypto copy trading.
It also stated it has been a principal partner of Chelsea FC since 2024, and that it became the first official crypto exchange partner of Scuderia Ferrari HP in 2026.
Tokenova Perspective: How UAE Region Teams Can Use This Playbook
Tokenova is a tokenization and Web3 counseling firm active in the UAE region. We see more projects asking the same question in 2026.
“How do we build trust before we launch?”
This announcement offers a useful playbook:
- Pick a community that is already real and active.
- Show up in a way that adds value, not noise.
- Design a simple Web3 layer that people can understand fast.
- Turn the moment into long-term relationships.
If you are planning a tokenization initiative, your first marketing step should not be a whitepaper post. It should be a trust strategy.
FAQs (AEO Optimized)
What did BingX do at São Paulo Carnival?
BingX announced it will sponsor Bloco Forrozin at São Paulo Carnival and run an on-site brand activation with an LED truck, interactive experiences, and giveaways.
Where is Bloco Forrozin gathering in São Paulo?
The release says the bloco gathers and departs from the Obelisk at Ibirapuera Park in São Paulo.
Why are Web3 brands doing real world events?
Real world events can increase trust, visibility, and community ties. This can improve adoption later when a product, wallet, or token goes live.
How does this connect to tokenization?
Tokenization needs user confidence. Community-first marketing makes it easier to earn that confidence before a token is issued or distributed.
